As a hat tip to the Grand Theft Auto VI trailer, E11even flew a banner reading, "When Nine 1 Nine = E11even." When the trailer for Grand Theft Auto VI dropped on December 4, the internet quickly got to work picking apart all the Easter eggs that could be found in the 90-second clip. With the next installment set to return to Vice City, the game's in-universe take on Miami and Miami Beach, the South Florida-specific shout-outs also made it enjoyable for anyone with knowledge of the area.

Even Miami nightlife got in the action, with GTA versions of Club Space and E11even quickly flashing on the screen. The latter, however, decided to lean into the video game's satire of its banner ads that are towed by airplanes just off the shores of South Beach to remind tourists of its existence. "Nine1Nine: Why Sixty Nine When You Can Nine 1 Nine," reads the banner in the GTA trailer.

As a hat tip, E11even flew a banner reading, "When Nine 1 Nine = E11even."According to E11even's director of marketing, Eddie Franco, the club flew the banner and came together quickly after the trailer was released. "I got a text message the day the trailer was released saying, 'New GTA trailer dropped, and look what's on it,'" he says. The marketing team got to work on flying a banner as an ode to the trailer's release. "I quickly called the fly-banner company and flew it the next day," he adds.Anyone who has spent time in South Beach knows that these banners are commonplace and have been so for decades.

While many nightclubs use the practice to advertise their venues to beachgoers, nobody does it as prolifically as E11even. "We fly the banners weekly," Franco says. "It's just a staple in beach cities where you have fly banners passing along the message. It's just fun."

When asked if he knows if Rockstar Games, the developer of GTA, perhaps sent employees to scout out locations like E11even for the game, Franco says he doesn't know if for sure Vice City's Nine 1 Nine is meant to be a stand-in for E11even, but he does look forward to playing the game when it's released in 2025.In the meantime, E11even has released a video response to the GTA shout-out, which you can watch below.

The men and women on Observer’s 2023 Dining and Nightlife Power List are believers. They believe in the restorative power of hospitality and the tangible and intangible rewards that come with it. They believe that restaurants and nightclubs make people feel more alive. They are the most important people in the industry, with the greatest influence on the future of hospitality.

Opening a restaurant or a nightclub in 2023 is an act of faith. The hospitality business is facing challenges, including rising costs, staffing issues, unforeseen delays and a world where everything from delivery apps to streaming entertainment make staying home more exciting. Plus, workloads are often high, while margins are often low.

The men and women on Observer’s 2023 Dining and Nightlife Power List are believers. They believe in the restorative power of hospitality and in both the tangible and intangible rewards that come with that. They believe that restaurants and nightclubs can make guests feel more alive. They believe that hospitality can be a platform that leads to multiple venues and multiple revenue streams.

For the people on this list, it’s not enough to have just one restaurant or nightclub. It’s about a financial and cultural impact in multiple neighborhoods or cities (including New York City, the Hamptons, Los Angeles, Las Vegas, Miami, Dallas and Aspen), or it’s about diversifying into products, media, events, technology and other businesses. It’s also about creating an ecosystem that encourages and empowers employees to chase their own hospitality dreams. It’s about the feeling of crushing and drowning every day, about juggling multiple roles and finding ways to thrive or at least survive, so you can do it again the next day and the next and the next.

Dennis DeGori

There’s so much stimuli at this 24-hour Miami nightclub that certain VIP tables are sometimes sold multiple times on big nights, with top spenders happily overwhelmed even if they decide to leave before a headliner enters the DJ booth. After creating E11even, which debuted in 2014, DeGori has gone on to build a multifaceted business with a merchandise arm that sells $1 million in branded caps a year, a vodka line, a record label and other ventures.

This year, DeGori opened glamorous rooftop restaurant Giselle atop E11even, and there’s a forthcoming E11even high-rise hotel/condo development. During this year’s Formula 1 week (when E11even teamed up with Vegas nightclub Zouk on performances from Rick Ross, DJ Snake, Deadmau5, Travis Scott and Tiesto), many guests at prime E11even tables recognized one another because they had all come there directly from Carbone Beach.

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Ashanti put on a stylish display as she joined her boyfriend, Nelly, on stage as they performed together in celebration of E11EVEN's 10th Anniversary in Miami on Friday.

The Foolish hitmaker, 43 - who is expecting her first child with the Hot In Herre rapper, 49 - was seen flashing a big smile as she stood close to her beau as they sang a few tracks together.

The couple were later joined by fellow music artist, Fat Joe, during the fun bash held at the Miami night club.

Ashanti dressed to impress in a pink, Balenciaga jersey dress that contained a hem that stopped a few inches above her knees.

Nelly was seen wearing a pair of blue trousers as well as a plain, white T-shirt for the festivities.

The Country Grammer performer also slipped into a pair of white sneakers that were secured with laces.

The lovebirds - who were confirmed to be dating again last year in September 2023 - were seen dancing and performing on the small stage together inside the nightclub to ring in the venue's 10th anniversary.

Fat Joe also accompanied the pair to join in on the fun as the crowd excitedly cheered on the music artists.

Also at the event, the Rock With U songstress and her beau paused for a few snaps before hitting the stage.  

Ahead of the big night, Ashanti took to her main Instagram page to tease her performance with Nelly at E11VEN.

She penned to her 8.3 million fans and followers, 'Miami!!!!! It's up tonight!!!! Me and @nelly @11miami 10 year anniversary celebration!!!! See you there!!!'

The rapper also shared the same teaser on his Instagram account and typed out, 'Miami this one gone be crazy!!! Me @ashanti Friday, February 2... @11miami 10 Year Anniversary Celebration!!!'

Developers PMG and E11EVEN Partners have unveiled yet another opportunity for buyers to take part in a lavish and Vegas-style residential concept planned for Miami’s prestigious District 11.

E11EVEN Residences Beyond has announced a new collection of studios and one- and two-bedroom residences. The sleek 65-story ultra-luxury tower at 90 NE 11 St. is part of a dual-tower development. It features design by world-renowned firm Sieger Suarez Architects, in addition to a glamorous signature bridge attaching it to its sister tower, E11EVEN Hotel & Residences.

The two soaring glass-and-steel buildings sold out three and six months after sales began, respectively, during the pandemic, according to Raquel Kaufman, director of sales for E11EVEN Residences. PMG and E11EVEN Partners purchased the lot adjacent to the second tower to allow for additional residences and expanded amenity space, giving potential buyers a second chance to partake in its highly invigorating and exclusive lifestyle.

The two towers of E11EVEN Hotel & Residences were designed to complement and balance each other, culminating in a one-of-a-kind lifestyle for every personality. The first tower acts much like an entertainment mecca, curating a host of amenities and activities for the energy-driven resident such as a day club, pool parties hosted by celebrity DJs, a Chopra Spa & Studio, fine dining options, a sports lounge, and a rooftop pool and bar.

While residents at E11EVEN Residences Beyond share full access to these amenities, they also can access an exclusive set for their tower. These amenities create a more personalized and elegant experience characterized by privacy and serenity. They include a helipad, an E11EVEN Beach Club, fully staffed executive office suites, a resort-style pool with private lounge areas, and a state-of-the-art fitness center.

“Tower 2 is like a Vegas residency — all access to fun in Tower 1 but the exclusivity of Tower 2,” Kaufman explained. “There is such a high demand for this product because there’s never been anything like this in Miami. You don’t have to leave home for entertainment.”

With breathtaking views of the Miami skyline and Biscayne Bay, E11EVEN Residences Beyond features fully furnished residences ranging from studios to two bedrooms, spanning 400 to 3,000 square feet. Featuring posh interiors by award-winning firm AvroKO, residences include kitchens equipped with Wolf and SubZero appliances, imported custom concealed cabinetry by ITALKRAFT, WaterWorks bathroom fixtures, walk-in closets with shelving and PMG Smart-Home Technology. Select residences will also include French balconies.

The stunning collection of units at E11EVEN Residences Beyond are priced from the mid $500,000s to $4 million. While floors 7-46 consist of typical residential units, the 47th floor and onward are home to the elevated Presidential Collection, Kaufman said.

“Presidential collection residences have their own separate elevator banks and lobby — creating a private enclave within the entertainment district,” she explained. “These units are really for people who are going to live here year-round and crave an extra level of exclusivity and elegance.”

E11EVEN Hotel & Residences’ prime location within the bustling District 11 has drawn a pool of buyers who are bullish on Miami and living in the center of entertainment. These buyers have joined the likes of many NFL and NBA players in purchasing their own units and propelling the towers to shatter massive sales velocity records. The first tower sold out only three months after launching sales in 2020, and the second tower sold out six months after its own launch, prompting the need for additional units.

“I’ve been in the development world for 21 years, and I’ve never seen a project sell out in three months like Tower 1 did,” Kaufman said. “We were the first project to launch in 2020 during COVID, and we did so at its tail-end without a sales center. What really ensured our success was people’s confidence in the E11EVEN brand for providing the best entertainment in the world.”

Construction on E11EVEN Hotel & Residences is slated for completion by 2025, with its sister tower, E11EVEN Residences Beyond, slated for 2026. To learn more, please visit e11evenresidences.com or call 305-767-2407 to schedule an appointment at the experiential sales gallery, located at 1018 N Miami Avenue.

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Little more than a decade ago, if you were to ask a Miami local for a Downtown restaurant recommendation, they’d probably have to think a while before remembering some halfway decent Cuban ventanita in the Diamond District. Likely, it closed before dark, when most shop owners pulled down heavy metal shutters and left the entire neighborhood looking abandoned. Now—well, yeah, some sections of Downtown still look that way.

But Downtown has also seen an influx of younger residents recently thanks to a slew of new condo buildings. They’re helping fuel a thriving restaurant and bar scene, with bold chefs and restaurateurs willing to take risks in a part of town that’s been up-and-coming since the Crockett and Tubbs days (that’s a Miami Vice reference, for said younger residents). Our favorite Downtown Miami restaurants these days? There are so many great choices, from Vietnamese to Mexican to Spanish tapas and much more, as you’ll find from our deep list below.

Giselle, the restaurant perched atop the E11even ultra-club, has a theme that feels very much like a trip to Las Vegas, from the spare-no-expense setting to the lavish, truffle-topped dishes and regular “bumps” of caviar. Dishes are well thought out to combine sweet, tart and interesting textures, the product of a chef who knows balance. And then they’re served with elaborate tableside presentations that stay true to the restaurant’s theme: opulence.

As Miami Music Week draws near, acclaimed ultraclub E11EVEN is ready to set the stage with a slew of can't-miss events.

Renowned for its extravagant parties and lavish club experience, E11EVEN is poised to deliver an unforgettable Miami Music Week after announcing arguably its strongest lineup to-date.

This year's E11EVEN schedule is nothing short of spectacular. It all starts on Wednesday, March 20th with a night headlined by chart-topping "Waves" producer Robin Schulz.

Then comes Steve Aoki and his Dim Mak imprint, who will stomp in on Friday, March 22nd with a larger-than-life takeover. On top of a set from Steve Aoki himself, the label's showcase will include performances by Deorro, Cash Cash, Ookay, 4B, Cheyenne Giles, Wolfgang Gartner and NIIKO X SWAE.

Nicki Minaj headlined the New Year's Eve bash held at the nightclub E11EVEN in downtown Miami on Sunday, which was attended by Julia Fox.

The 41-year-old hip-hop icon showcased her curvaceous 5ft2in figure in a black off-the-shoulder mesh catsuit and studded peep-toe booties.

Nicki (born Onika Maraj) served up her signature Barbie style in a crimped platinum-blonde, thigh-length wig featuring a cascading high ponytail coiffed by hairstylist Dionte 'Arrogant Tae' Gray.

Minaj - who gets 59.5M monthly listeners on Spotify - went on at midnight following the live countdown at the 'energetic, neon-lit night spot featuring trapeze dancers, burlesque shows, and DJs.'

The 12-time Grammy nominee had a fully-contoured complexion and she wore extra-long acrylic nails for her mini-concert.